The
peta2.com blog notes that
POM's Vice President and Spokesperson Calls It Quits!, coinciding with numerous complaints to the company over their vivisection policy:
For those of you who don't know, POM funds painful experiments on animals in order to sell pomegranate juice. In one of POM's ridiculous experiments, pregnant mice were fed POM juice and their week-old babies were locked in a chamber with almost no oxygen for 45 minutes, causing severe brain damage; the babies were then killed so that experimenters could dissect their brains. In another experiment, rabbits were fed POM and their arteries were damaged to study the juice's effect on erectile dysfunction. All of this just so that POM can claim that its pomegranate juice has magical healing powers ...
The author of the entry, Noah, reminds us that this does
not mean POM has discontinued testing. Visit peta2's
entry for information on how you can express your opinion to the CEO via e-mail, as well as the mailing address for the new corporate spokesperson.
Labels: activism, animal testing
