I am so delighted--nay, giddy--to bring you this news. After recently receiving a letter from POM stating categorically that they would not discontinue animal testing, the prospect of being banished from Whole Foods has suddenly made their animal testing seem much less... necessary:
Pomegranate juice maker POM Wonderful, which became a target of animal rights activists because of research the company did into its juice's medical benefits, said Wednesday it has stopped testing on animals.Further proof that economic pressure is a powerful force, eh? But, for good measure, PETA told Reuters it would not call off a boycott of POM drinks until Resnick assured the organization that it wouldn't shift animal testing to another entity they control.
"POM Wonderful pomegranate juice has ceased all animal testing and we have no plans to do so in the future," Lynda and Stewart Resnick, owners of POM parent company Roll International, wrote to all POM retailers by e-mail or post on Wednesday.
Not unlike the reply from KFC to PETA's free warehouse offer, POM declined to comment, directing Reuter to a letter that appears to be identical to the one I received. In it the company states it will not sign PETA's petition saying POM has stopped funding animal research, because the company will not be "bullied or extorted."
Labels: animal testing
