I wrote a letter to POM last month (after writing this post), complaining about their use of and support for animal testing. What they sent me in response was a full-page press release disguised as a letter. They have no intent to end animal testing unless animal testing starts to affect their business. On that note, it was encouraging to see that Whole Foods Markets has decided to drop POM's products for as long as the company continues to fund studies that include testing on animals.
I am very happy to relay this information to you, with special thanks to Food Fight! for making sure this customer reply letter from Whole Foods to a friend was made public:
We thought you would like to know.Now that's a corporate response with which I can be satisfied, especially when compared to the non-responsive letter WFM sent to an AAFL reader several months ago. Thanks to all the WFM customers who continued to write in for this campaign, and to PETA for its part in getting the word out.
Whole Foods Market has made a business decision to discontinue selling POM Wonderful pomegranate juice and associated tea blends by April 1, 2007 as long as POM continues to fund studies that may include the testing on animals. We continue to sell a variety of other brands of pomegranate juice within our stores that are fully in compliance with our quality standards for food and that focus their branding efforts on the juice itself.
We truly appreciate your feedback.
Regards,
Jessie Walker
Customer Communications Specialist
Global Communications Team
512-542-0670
Labels: animal testing
